Karter McKinlay from The Bone Store

Karter McKinlay, CEO of The Bone Store, and Sue Chen meet face to face in the NOVA lounge as they delve into several topics, including performance pay programs, unveiling the game-changing impact of substantial incentives on employee performance. McKinlay's insights, likening the effect to the legendary Roger Bannister breaking the four-minute mile barrier, underscore the power of leadership in unlocking human potential. Their discourse extends to the pivotal role of exceptional customer service and the strategic curation of high-quality products, challenging the notion of price supremacy in favor of quality, durability, and memorable experiences. Furthermore, McKinlay's innovative approach of utilizing other businesses' websites to enhance the in-store sales experience highlights his commitment to leveraging industry resources without viewing them as competitors, ensuring he never loses a sale that is right in front of him.

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